ME & M@.......FaShioN!!!

What is good and what is bad about online fashion boutiques? Let's have a look using an example of a newly launched one...

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The announcements and press releases say that "featuring the hottest and freshest fashions from top designers, www.shopadoraBELLA.com officially “opened for business” this week, offering customers trendy, hard-to-find items, free shipping and fashion tips on “what’s hot”.

The range of items is quite wide. The choice of fashionable items seems to reflect the season and pubic interest (closely correlationg with what we call fashion). The hope page is featuring Rachel Mara's new Bird Print Dress for summer. It is really stylish, and sure to inspire compliments wherever you wear it. I would agree.

The other item exhibited is Cosmofact's famous Bunny Print T-Shirt, which is "so soft and stretchy that you'll find yourself wanting to wear it all of the time!" Well, I would disagree...

Usability and design are good. Customers can navigate the site by designer or by various fashion categories such as dresses, tops, bags, accessories, pants, skirts, lingerie or loungewear. They can also view fashion tips on “What’s Hot”. Additionally, the site features information and articles on the individual designers, showcasing their inspirations, celebrity clients, and origins. Each week, several items will be featured on sale and www.shopadoraBELLA.com will ship free to anywhere in the U.S.

But What't Hot tends to be rather expensive, much more expensive that average items. Candice Held Vintage Scarf Double Bandeau Dress costs $379.00, Bianca Nero Mini Shift Dress is at $211.00, a light Rachel Mara Red Bird Print Dress will take away yours $338.00. Even Satisfaction Shu Shu Belt costs $125.00. Does 'being hot' mean a high price?

The brainchild of creator Jennifer Spiegelhalter was developed with the goal of creating a comprehensive shopping experience for the woman who wants to pull the items from her closet 5 years from now and still feel as sexy in the fashions as the day she purchased them.

According to Spiegelhalter, “I launched this site simply because I love being at the forefront of fashion, clothing, and designers. I developed a great love for clothing at a young age and decided to launch an online store for women who want easy access to current as well as up and coming designers’ hot items and all the latest trends.”

Spiegelhalter runs her online store from Louisville, Kentucky. Most stock is hard to find high-fashion women’s clothing as well as jewelry and accessories. The site offers an eclectic mix of new and established contemporary designers, including Voom by Joy Han, flirty dresses by Yoana Baraschi, butter soft Italian leather bags by Beth Springer, lingerie inspired tops by Diane Samandi, dreamy, rarely found dresses by Candice Held and funky, hand-painted ShuShu belts.

The site is claiming to carry fashion lines that are not always easily accessible to the general public, and strives to change this by fast forwarding the hottest items straight from the runways into people’s homes, whether they live in a small town or the heart of the city.